Instagram is a social media platform that has become indispensable for companies and users. At the time Facebook took over Instagram, Instagram didn’t have Instagram Stories yet. A campaign was launched to promote Instagram Stories. The end of this campaign was Instagram Stories Festival in Cologne.
Using Experience Marketing, Tausch created a launch event for Instagram Stories.
Get those stories out there! Motivate visitors to share their unforgettable Festival stories. Create a experience playground: an experience full of color and sensation. Instagram Stories Fest had to be eye candy. Everything that happened at Instagram Stories Fest was instagrammable. All brand activations were animated, so visitors could use Stories with the hashtag #instagramstories. From food, to decoration, the seating areas, the influencers present, the photobooths: a large media spectacle in an industrial environment in Cologne.
The design style is cheerful, energetic and colourful. A place that evokes creativity and cheerfulness. Dive into a pool ball pit or make stories for the donut wall or swing on the instagrammable swings.
The 6 x 3 meter pool was the radiant centerpiece of the Instagram Stories Fest. With 39,000 balls, the swimming pool ball pit steals the show and this ensured that the visitors experienced the pool as the activation of the event.
Event Instagram stories
Size … m2