Orthex Group is a leading Scandinavian manufacturer of household products that make everyday life easier for consumers Orthex would like to create brand awareness at Ambiente 2020 by presenting itself as a customer-company. They also want to highlight the SmartStore and GastroMax brands.
Tausch created a creative exhibition concept for Orthex on Ambiente through Experience Marketing. From concept to realization.
During the first brainstorming session, together with Orthex, we defined targets that match the participation in the Ambiente in 2020. Sustainability, brand experience, recognisability and the re-branding of ‘GastroMax’ are some of the goals set in advance by the client which we have reflected in the concept. From mood boards, look & feel and concept to final realization. What starts with the strategy eventually takes shape in a creative concept.
With mood boards we try to translate Orthex’s wishes into a concept. The sustainable appearance, the warm feeling and the shop-in-shop principle is something that is important for Orthex to show in the concept. By involving the customer in the creation phase of the concept, we create a real co-creation in which both (the customer and Tausch) can express their ideas and wishes.
At the fair, everything is about details. That is why we have made a test set-up in our Headquarters to see how the walls and products look in the final result with the right lightning. The final adjustments are made and all stand parts are prefab loaded at our HQ in Schijndel. After a double check by our logistics leader, the trailer leaves for a five-hour drive to Frankfurt. The team of professionals is ready for action to set up the stand. Another satisfied customer with an astonishing result!
Size 120 m2