Signify.

EUROSHOP

The story

Signify

Signify is the new company name of Philips Lighting. Signify is the world leader in lightingproducts, -systems and -services. Signify enhances public spaces, work places and homes. Their lightning products, systems and services enables their customers and end users to enjoy a unique quality of light and makes people’s lives safer and comfortable; business and cities more energy efficient, productive and livable and the world more sustainable.

 

Think

Concept

Create a stand that has the ultimate Signify feeling where the right visitor flows are crucial. The design focuses on creating the right visitor flows to welcome 14,000 visitors during the Euroshop fair. In the design it is important to avoid queues and to create enough space for happy hour.

Design

Visualization

Tausch takes visitors on a journey through the ultimate Signify experience. The right colours, textures and materials are put together in a mood board. Industrial, steel, windows, clean, modern signing, minimal, luxury are the starting points for the design. The aim is to inspire visitors with the design of the stand.

BUILD

Realisation

An eye-opening stand where visitors experience the Signify feeling. Signify welcomes its visitors in a modern, clean, industrial environment. What is displayed in the stand is new for 90% of the retailers, which makes creating awareness important. The inviting and warm hospitality space is immediate connected to the food area to be supportive during happy hour. The active high seat creates space for account managers to take place for their client meetings.

MANAGE

Project

Client Signify

Location Düsseldorf

Fair Euroshop

Size 224 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution

Want to know more?

Do you want to know more about this project? Or are you curious about what we can do for your brand? Do not hesitate and call Jochem.

+31 (0) 6 177 80 982

Want to know more?

Do you want to know more about this project? Or are you curious about what we can do for your brand? Don’t hesitate and call Jochem

+31 (0) 6 177 80 982