Tanis.

PROSWEETS & INTERPACK

The story

Tanis

Tanis Confectionery is a global designer and supplier of machinery and equipment for the production of confectionery. Tanis wanted to increase its ROI at Interpack Dusseldorf through smart and targeted lead generation.

Think

Concept

We wanted to inspire valuable and effective contact between the Tanis sales team and the target group, at both the corporate and product level, and strengthen the company’s position as a market leader.

Design

Visualization

The entire concept aimed to improve and maintain contact between Tanis and its target group. By broadening our scope, we enhanced the focus and increased the quality and quantity of Tanis’ stock market leads. Visitors were triggered by clear communication and recognizable design that confirmed Tanis’ position as a market leader.

BUILD

Realisation

A thoughtful first, second, and third-line approach gave visitors a streamlined market experience. The striking orange entrance to the stand also served to attract visitors. Visitors could go on a customer journey from concept to solution to final product. The creative and targeted activations developed by Tausch brought each visitor in contact with the right people. Tanis’ large machines were beautifully lit and came with relevant product information. The effective use of corporate colours and massive photographs printed on canvas instantly illustrated the brand promise.

MANAGE

Project

Client             Tanis Confectionery

Location        Cologne & Düsseldorf

Exhibition     ProSweets & Interpack

Size                 360 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution

WANT TO KNOW MORE?

Do you want to know more about this project? Or are you curious what we could do for your brand? Don’t hesitate and call Chynna.

+31 (0) 6 823 49 558