PROSWEETS & INTERPACK
Tanis Confectionery is a global designer and supplier of machinery and equipment for the production of confectionery. Tanis wanted to increase its ROI at Interpack Dusseldorf through smart and targeted lead generation.
We wanted to inspire valuable and effective contact between the Tanis sales team and the target group, at both the corporate and product level, and strengthen the company’s position as a market leader.
The entire concept aimed to improve and maintain contact between Tanis and its target group. By broadening our scope, we enhanced the focus and increased the quality and quantity of Tanis’ stock market leads. Visitors were triggered by clear communication and recognizable design that confirmed Tanis’ position as a market leader.
A thoughtful first, second, and third-line approach gave visitors a streamlined market experience. The striking orange entrance to the stand also served to attract visitors. Visitors could go on a customer journey from concept to solution to final product. The creative and targeted activations developed by Tausch brought each visitor in contact with the right people. Tanis’ large machines were beautifully lit and came with relevant product information. The effective use of corporate colours and massive photographs printed on canvas instantly illustrated the brand promise.
Client Tanis Confectionery
Location Cologne & Düsseldorf
Exhibition ProSweets & Interpack
Size 360 m2