UNILIN (Division Panels) is a leading international manufacturer of innovative wood solutions for the construction and interior design industries. UNILIN launched a new collection of UNILIN Evola decorative panels at Interzum.
Tausch created an exhibition concept for Unilin at Interzum through Experience Marketing.
Led by a design from creative agency King George, Tausch wanted to develop a concept that would inspire interior design experts to try the new UNILIN Evola collection as an alternative to wood, metal, concrete, and other materials. The concept had to be applicable at various times and locations.
Visitors could experience the creative possibilities for all interior projects in the different inspiration rooms. Innovative products and applications inspired visitors as they were guided through a thoughtfully-designed floor plan.
A high-tech black metal frame formed the backbone of the concept. Its modular design makes it ideal for use at different locations and on different surfaces. With an astonishing 168 designs in stunning colours and realistic-looking wood and relief structures, visitors were impressed by the endless possibilities of UNILIN Evola.
Size 215 m2