Abacus.

Expopharm

The story

Abacus

Abacus Medicine is on a mission to improve global healthcare by making medicine more accessible. They do this by scanning markets across the EU to buy medicines at the best available prices, and offering them at a lower price.

For Abacus Medicine, Tausch created an exhibition concept at the Expopharm in Dusseldorf in 2023 to position their USPs such as data, networks, quality and sustainability in an impressive stand. Let’s connect to create!

Think

Concept

During the first meeting with the customer, we learned a new Danish word: ‘Hygge’ which means coziness. For us, this became the starting point for the design of the stand, a warm and inviting atmosphere that makes visitors feel comfortable. Transparency is one of their core values, so we included this in the concept and then integrated it into the design with transparent voile cloths.

Design

Visualization

The design took into account the correct materialization to radiate this cosiness. We are going for a Scandinavian look & feel with warm materials such as wood, the right ambiance of lighting combined with beautiful transparent voile cloths with a gradient. The design takes into account the right balance between functionality (such as sufficient storage space, meeting rooms, seating areas) and cosiness and aesthetics.

BUILD

Realisation

The design includes many custom-made furniture. The cabinets and bar are custom-made by Tausch. The lightbox banners (banners that are illuminated from within) provide a cool eye-catcher in the stand. This makes the stand particularly noticeable from a great distance in the exhibition hall. They don’t just stand out in the exhibition hall, because since their founding in 2004 they have already won 12 prizes: namely the Gazelle prize for fastest growing company from Denmark.

MANAGE

Project

Client Abacus Medicine

Location Dusseldorf

Exhibition Expopharm

Size 144 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution

More projects.

Want to know more?

Do you want to know more about this project? Or are you curious about what we can do for your brand? Don’t hesitate and call

+31 (0)6 30 01 33 03

Want to know more?

Do you want to know more about this project? Or are you curious about what we can do for your brand? Don’t hesitate and call

+31 (0)6 30 01 33 03