AIX (Aircraft Interior Expo)

The story


Boeing, The world’s largest aircraft manufacturer aims to create an impressive, attractive and inviting atmosphere at the AIX in Hamburg 2022, where they can introduce visitors to their brand story and guide visitors through the evolution of the Boeing cabin, product lines and lifecycle solutions.

Tausch has realized an exhibition stand by means of Experience Marketing. From concept to realization. Are you ready for take-off?



Fasten your seatbelts, because we are going for a big bang. Conceptually, we made the link to the sky by making a lot of use of transparent items and a light use of colors that we’ve used in the design. We present Boeing’s unique, complete life cycle through a compelling story, from various ‘destinations’ within the stand.



An extensive case study and the development of a recognizable corporate identity is the basis for this impressive design. The concept is distinguished by light-hearted, clear, modern brand translation. The Boeing booth offers an ultimate customer experience at all touchpoints.



The use of transparent materials and vistas create cohesion and tranquility and also ensure that visitors are guided to the stand, a warm welcome. The ability to host eyecatching demonstrations, technology and live demos encourages interaction with visitors.



Client Boeing

Location Hamburg

Exhibition AIX

Size 480 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution