Lowlands Festival

The story


Grolsch is a brand that hardly needs introduction. You know Grolsch from the bracket and the many specialty beers. Grolsch is known for its 400 years of Craftsmanship and Mastery. Brewing beer with the best ingredients.

Tausch has realized the concept for Grolsch at Lowlands in collaboration with …,Staat.



The concept, design and creative direction was created by creative agency Staat. Tausch has realized this unforgettable event at Lowlands in collaboration with Staat. The aim of the event was visibility at Lowlands Festival with this brand activation for the55,000 Lowlands visitors. With success: because a striking brand activation like this does not go unnoticed.



The art direction and look & feel is provided by Creative Agency Staat. The fresh, modern look was the starting point in the design process.



Tausch completely unburdened Grolsch in the realization of the concept. The concept of the eye-catcher ‘het Grolsch Beugelbad’, devised by Creative Agency …,Staat, was the highlight for many festival visitors. Lowlands invites all festival-visitors to cool off in the 25×19 meter swimming pool before or after a concert.



Client Grolsch

Location Biddinghuizen

Cooperation Creative agency …,staat creative agency –

Photography Ewout Huibers –

Events Lowlands

Size 500 m2

Projectmanagement, production, realisation