The story


Intergas has been a leading manufacturer of boiler technology and high-efficiency combination boilers for more than fifty years. Intergas innovates with one goal: to provide people with reliable heating. At the VSK trade fair for the installation sector, Intergas offered an inspirational glimpse into the future of installation technology.

Tausch created a creative exhibition concept at the VSK through Experience Marketing. From concept to realization!



The aim was to strengthen the image of Intergas as an innovative partner and an industry leader in technological developments. In short: to maintain, improve, and enhance customer loyalty by devoting personal attention to business relations.



Tausch developed the concept in close collaboration with communications agency Stijlgenoten. Outside, visitors were inspired by the product innovations and heat solutions of tomorrow. Inside, they were treated to a personal customer experience. The focus was on offering products, knowledge, or solutions that meet the demands of visitors. A large and inviting hospitality area served as the beating heart of the exhibition and helped Intergas improve its emotional involvement and brand loyalty.



Intergas as an innovator, influencer, and provider of high-quality solutions was the message we wanted to get across in all design elements, from the large windows, the rugged stainless steel, and the smart screens to the warm Intergas colours. The design was fully interactive, including online displays and personal contact to answer visitors’ questions.



Client Intergas

Location Utrecht


Size480 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution