Lohia.

Interpack

The story

Lohia

Lohia supplies end to end solutions for machines for woven fabrics, such as construction bags.
For Lohia, Tausch created a trade show concept for Interpack 2023 to showcase their strength in engineering and delivery to new and optional customers.

Think

Concept

We’re going for a booth where we show Lohia as better than ever before. The design must include space for live demonstrations of the circular loom Nova 6 for heavy GSM production, and circular loom with inline: liner insertion machine. In the stand we will showcase woven bag samples so customers can get a clear picture of the full range of products.

Design

Visualization

The earlier house style color red, which we had to deal with a lot in the past, has made way for a fresh colour. So we’re going to show it prominently. Graphic wallcoverings will be key to showcasing Lohia’s product capabilities. The style Lohia wants to create is dynamic with wooden elements and yellow details.

BUILD

Realisation

The realization takes into account space for 50 – 55 seats in the exhibition stand, a separate sample area and a pantry for hospitality supplies. In addition, we barricaded the machines on all sides with airport bollards/queue managers.

MANAGE

Project

Client Lohia

Location Düsseldorf

Exhibition Interpack

Size 207 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution