Maxi-Cosi by Dorel.

Negen maanden beurs

The story


The ‘negen maanden beurs fair in the RAI Amsterdam 2022, the time had finally come! The moment that exhibitions for Maxi-Cosi were possible again, the moment that live communication is possible again. With a centrally located location at the fair, we have managed to set up an impressive Maxi-Cosi experience of 80 m². Not only new parents were enthusiastic about the exhibition stand, children loved it too.




The concept was created in co-creation with Dorel and elaborated on the earlier design we realized for the Dorel Roadshow. We have included the sustainable character of recyclable products in the design by giving sustainability a separate area (with a fresh mint green counter) within the stand.



After the success of the Maxi-Cosi roadshow that Tausch created, we’ve implemented the design of the roadshow in the design of the exhibition stand in co-creation with Dorel. The colourful, cheerful and friendly way of pastel shades is also reflected in the design for the ‘nine months fair’. The design includes different types of presentation stages, so that the stand forms a playful setting. The icing on the cake within the design? A playful experience area for the little ones: a ball pit with an illuminated spinning wheel.



Sustainability is extremely important for Maxi-Cosi and Tausch. For this reason, various graphic canvases are given to Maxi-Cosi for reuse after the fair has been disassembled. Non-reusable canvases for Maxi-Cosi will be donated to Het Goed‘, where they will be given a second life by reproducing the graphic canvases into bags.



Client Maxi-Cosi by Dorel

Location Amsterdam

Exhibition Negen maanden beurs

Size 80 m2

Strategy, concept, design, engineering, project management, graphic design, production and execution