The story


OQ is a global integrated energy company with roots in Oman. The goal is to maximize their resources by creating more productive energy. The goal for K-show 2022 is to create a highly interactive and digital booth experience where three hot topics are important: circular economy, digitization and climate protection.

OQ stands for integrity, cooperation, agility. The challenge for Tausch is to create a powerful concept through Experience Marketing in which these elements are reflected.



For OQ we wanted to tell the OQ story in a multi-storey exhibition stand in a highly interactive and digital way with an audiovisual, technical and innovative touch. With an interactive touch table, a video wall and flexible LED lighting that gives the stand an interesting and creative look. An absolutely eye-catcher for visitors.



The design is based on a clean, reliable look & feel with a playful interplay of lines and an Arabic touch, which define OQ. Powerful photography, glossy and shimmering materials give the design a luxurious look that fits the brand experience of OQ.



Visitors are welcomed at a stylish reception area. A flexible LED lighting, which symbolizes the agility of OQ, gives the stand an interesting and creative look that appeals to visitors from a distance. On the second floor is a VIP area with a lounge area, where you have an amazing view of the OQ stand and the exhibition hall. The challenge was particularly in the solid base of the massy materials mounted as exhibition walls.



Klant OQ

Location Düsseldorf

Exhibition K-Show

Size 200 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution