The story


Oranjedak is one of the strongest players in the Dutch roofing industry and distinguishes itself in partnership and professional advice. Erdo also realizes, maintains and manages roofs and has been a roof specialist since 1928. Together, these brands aimed to create a stand at the Bouwbeurs that would put circularity and sustainability at the forefront, featuring an open and inviting design with a presentation room for up to 15 people.



Space has been created in the concept for a brand activation, the race simulation that is an extension of the personnel campaign with Tom Coronel. By adding a competition element to the stand, we ensure that the exhibition stand forms a strong combination with the ‘Speed up your career’ campaign.



Two separate brands with a universal look, that’s what we went for. From a design point of view, the exhibition stand is split exactly in half to allow the two brands to stand out clearly. We use large graphic statements within the stand to tell the sustainable and circular story.



Tausch built a successful floor stand for this new customer where Erdo and Oranjedak could receive existing and new customers in a branded brand environment.



Client Oranjedak and Erdo

Location Utrecht

Beurs Bouwbeurs

Size 115m2
Engineering, project management, production, execution