The story


Planmeca is one of the world’s leading manufacturers of digital dental units, CAD/CAM solutions, 2D and 3D imaging devices and software solutions. At IDS, Planmeca was thrilled to present a sensational line-up of new products which both expand and complement their range of advanced digital dental equipment. Tausch created a creative exhibition concept for Planmeca at IDS through Experience Marketing. From concept to realization.




Inspire all visitors to contribute to better patient care through groundbreaking solutions that improve the daily workflow of dental and medical professionals around the world. Show global leadership in many fields of health care technology and facilitate the launch of new Romexis software. Combine this in an environment that makes visitors experience ‘Planmeca world’ to the fullest.



An extensive case study and the development of a recognizable corporate identity is the basis for this impressive design. The concept stands out by simplicity, a friendly appearance and a bright, modern and colorful brand translation. The Planmeca booth unites every customer experience across all touchpoints. Presentations, workshops and meetings are perfect means of directly engaging with visitors.



The use of white as primary color and accent colors from Planmecas brand guide ensure coherence and tranquility. Applying light boxes instead of regular walls creates a striking, bright look on the outside of the booth. All products are professionally highlighted. A high-quality, colored carpet guides visitors through the stand and gives a pleasant and welcome feeling. The ability to host eyecatching demonstrations, technology and live demos encourages interaction with visitors.



Client Planmeca

Location Cologne

Beurs IDS, Keulen

Size 729 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution