Reynaers.

Polyclose

The story

Reynaers

Reynaers Aluminium develops and sells innovative and sustainable aluminium solutions for windows, doors, curtain walls, sliding systems, sun shades, and conservatories.

At the Polyclose tradeshow in Ghent Reynaers Aluminium presented its latest innovations and invested. This edition (2022) for the first time in combination with the Forster brand, recently part of the Reynaers Group. An exhibition stand for a brand like Reynaers requires a rock-solid design, as solid as a house. Especially while combining two brands together into an exhibition stand.

Think

Concept

The challenge was to merge two brands, Reynaers and Forster, together for the first time on an exhibition stand. In the design we focused on strategically strengthening both brands to make sure that both companies can strengthen their leading positions in the construction market for aluminium and steel solutions. Forster designs and produces high-quality profile systems for doors, windows and facades in steel. Reynaers does this by means of aluminium solutions.

Design

Visualization

Our exhibition design is based on keeping the uniqueness of each brand and connecting those two “worlds” of Forster and Reynaers. A stylish combination of grey and off-white colors, combined with black and materials such as wood and plants and furniture made of recycled of polyethylene terephthalate (PET) bottles. When it comes to the flooring, we work together with Interface a company which creates carbon neutral carpet.

BUILD

Realisation

The challenge for us was to process the solid materials in the exhibition design with the intended realization and construction options in mind. From an engineering point of view, this presented the necessary technical challenges to solve. But at Tausch we love solving technical challenges! The mega 4m x 1.7m pivot door that swings open without dragging on the ground is one of the technical solutions that impressed both brands. In particular Forster Profile Systems Ltd who, unlike our client Reynaers, worked with us for the first time.

MANAGE

Project

Client Reynaers Aluminium

Location Gent

Exhibition Polyclose

Size 330 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution