The story


Signify, world market leader in lighting for professionals requires an exhibition stand that stands out for the Euroshop 2023

Create an eye-catching brand experience that stands out, demonstrates technology leadership, demonstrates knowledge of rail applications and strongly emphasizes a commitment to energy conservation. There must be sufficient space in the exhibition stand for demonstrations of the various smart innovations from Signify.

Through Experience Marketing, Tausch created a creative exhibition concept for Signify at the Euroshop 2023.



Let’s light the Euroshop up! In the concept we inspire with a positive impact and showcase the potential of light. We make the stand stand out by means of luminous banners, logos and neon spots, making the stand recognizable from a great distance. Our goal was to showcase Signify’s technology leadership and knowledge of retail applications while emphasizing their commitment to energy conservation.



We are going for an open, accessible exhibition stand with circular shapes as a link to “Join the circle”. Our designers have designed an extensive and well thought-out visitors flow to allow visitors to view the innovation solutions in a streamlined way. The colors in the stand are clean with a touch or striking Signify colours, supported by graphic canvases in which we help tell Signify’s sustainability story through storytelling. The design uses chairs made from recycled PET bottles.



The use of vistas ensures that visitors are led to the stand, a warm welcome. In this way, visitors get a sneak-peek and are triggered to come and see and experience Signify’s innovations.



Client Signify

Location Dusseldorf

Fair Euroshop

Size 224 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution