The story


Signify is the new company name of Philips Lighting. Signify is the world leader in lightingproducts, -systems and -services. Signify enhances public spaces, work places and homes. Their lightning products, systems and services enables their customers and end users to enjoy a unique quality of light and makes people’s lives safer and comfortable; business and cities more energy efficient, productive and livable and the world more sustainable.




Create a stand that has the ultimate Signify feeling where the right visitor flows are crucial. The design focuses on creating the right visitor flows to welcome 14,000 visitors during the Euroshop fair. In the design it is important to avoid queues and to create enough space for happy hour.



Tausch takes visitors on a journey through the ultimate Signify experience. The right colours, textures and materials are put together in a mood board. Industrial, steel, windows, clean, modern signing, minimal, luxury are the starting points for the design. The aim is to inspire visitors with the design of the stand.



An eye-opening stand where visitors experience the Signify feeling. Signify welcomes its visitors in a modern, clean, industrial environment. What is displayed in the stand is new for 90% of the retailers, which makes creating awareness important. The inviting and warm hospitality space is immediate connected to the food area to be supportive during happy hour. The active high seat creates space for account managers to take place for their client meetings.



Client Signify

Location Düsseldorf

Fair Euroshop

Size 224 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution