Tanis.

Interpack

The story

Tanis

Tausch provides some eye candy at Interpack 2023! We designed and realized an exhibition stand for our client Tanis. From design thinking to realisation. Through Experience Marketing, we created a creative exhibition concept for Tanis with attractive visual content that represents Tanis’ offer and strengthens the brand. From vibrant colors to playful graphics, a stand design that leaves a lasting impression.

Think

Concept

We started from the idea that the stand should get the feeling that enhances Tanis. We ensure that customers are warmly welcomed in a warm stand that suits the family business. In addition, we help Tanis to introduce visitors to the total package that Tanis has to offer and the 5 Tanis sub-brands. We ensure that customers are warmly welcomed in a warm stand that suits the family business. We also had the challenge of incorporating the world’s largest gummy bear into the stand as an eye-catcher so that it attracts the attention of visitors.

Design

Visualization

The design is a translation of a previous smaller exhibition stand that we designed for Tanis and realized at ProSweets. The design consists of vibrant colors and playful graphics.

BUILD

Realisation

In addition to Tanis knowing how to make world-class processing equipment, they know how to set a world record! Their latest creation, Big Teddy, the world’s largest gummy bear, weighs a whopping 1728 kg and has earned its place in the Guinness World Record book. This copy was on display at the Tanis stand at the Interpack fair. A big challenge for our stand builders to deliver and position this giant gummy bear at the location. You can imagine that this was a spectacle to realize!

MANAGE

Project

Client Tanis Confectionery

Location Düsseldorf

Exhibition Interpack

Size 448 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution