Unilin.

Interzum

The story

Unilin

UNILIN (Division Panels) is a leading international manufacturer of innovative wood solutions for the construction and interior design industries. The emphasis is on the latest Master Oak collection to create awareness of sustainability.

Tausch created an exhibition concept for Unilin at Interzum through Experience Marketing.

Think

Concept

Step into our stand at Interzum in Cologne 2023. We opt for an inviting, homely stand with round shapes that emphasize sustainability. Creating awareness and being included in the decision-making phase are the main objectives.

Design

Visualization

The room divider is not only an eye-catcher upon entering, it is also a conversation starter, because it consists of panels from Unilin’s Master Oak collection, made of 100% recovered wood. At Tausch, we take great pleasure in integrating our clients’ materials into design, creating a truly bespoke and exceptional experience that brings their vision to life.

BUILD

Realisation

A high-tech black metal frame formed the backbone of the concept. Its modular design makes it ideal for use at different locations and on different surfaces. With an astonishing 168 designs in stunning colours and realistic-looking wood and relief structures, visitors were impressed by the endless possibilities of UNILIN Evola.

MANAGE

Project

Klant Unilin

Location Cologne

Beurs Interzum

Size 215 m2

Strategy, concept, design, engineering, project management, graphic design, production, execution