Exhibition stand solutions for construction materials

Building materials need to be experienced in context. We use a combination of:

• Physical samples and displays: Let visitors see and touch your materials.
• Mock-ups and realistic applications: Show how your products perform in real-world situations.
• Live demonstrations: Make technical properties and applications tangible.
• Digital visualisation: Use VR, AR or other digital tools to show products in larger projects.

We determine together which combination best communicates your product and its value.

Technical specifications are important, but visitors first need to understand the bigger picture. We translate complex products and technical information into clear stories, visualisations and experiences. By showing applications, benefits and real-world context, we help visitors quickly understand what makes your solution different.

Ideally, you should start planning your building materials exhibition stand well before the exhibition deadline. Starting early gives you the opportunity to think strategically about your objectives, make the right choices about what to showcase and develop a strong concept around your products and solutions.

As a general guideline:

• Smaller projects: approximately 4–6 months in advance.
• Larger or more complex projects: ideally 6–9 months in advance.
• Projects involving large product displays or complex technical installations: up to 12 months in advance.

This gives you the space to align your teams, coordinate products and logistics, and create an exhibition experience driven by your objectives rather than practical limitations.

The cost of an exhibition stand for building materials brands depends heavily on its size, complexity, materials and the experience you want to create. As a general indication:

• 50–100 m²: approximately €75,000–€80,000
• 100–250 m²: approximately €120,000–€130,000
• 250–500 m²: approximately €270,000–€280,000
• 500–1,000 m²: approximately €360,000–€370,000

The final investment depends on your specific requirements, including product displays, custom design, materials, technology and hospitality areas.

The right trade show depends on your market, audience and objectives. Key international events for Building Materials brands include BAU, BAUMA, ISH, glasstec, Batimat, Polyclose, interzum, BouwBeurs, DACH+HOLZ, Light + Building and VSK. We have created exhibition experiences for Building Materials brands at several of these leading events.

Every exhibition stand project starts with understanding your brand, your objectives and what you want to achieve at the show. After a first face-to-face or online introduction, we dive into your brand, audience and goals to understand what will make your exhibition presence successful. From there, our strategists and creatives develop the concept and story, followed by stand design, technical development, production and installation. Throughout the process, you have one experienced partner who brings everything together from first idea to final build-up.

Turning a 3D concept into a real exhibition stand requires more than good design. Our design, technical and production teams work closely together throughout the process to make sure every detail is translated accurately into the final build. We combine detailed technical development with careful production and on-site quality control, so what you see in the approved design is what comes to life at the exhibition. We can also share examples of our Render vs. Reality projects to show how closely our designs translate into the finished result.

Absolutely. We believe effective exhibition design starts long before the first sketch. After understanding your brand, audience and objectives, we develop a strategic concept that gives your presence a clear purpose and story. Our creative team combines concept development, storytelling and exhibition stand design to create an experience that attracts the right audience, communicates your message and supports your goals. We translate your brand into an experience.

Absolutely. A reusable exhibition stand can be adapted to different spaces, events and objectives without starting from scratch each time. We design modular and flexible elements that can be reconfigured, updated or combined with new components for future exhibitions.