What makes a successful Consumer Brands & Retail exhibition stand?

A successful Consumer Brands & Retail exhibition stand creates an engaging brand experience that attracts the right audience, makes your offering clear and strengthens brand preference. As a strategic partner we connect your brand, products and objectives in one cohesive experience.

How do I launch a new product or collection at a Consumer Brands & Retail exhibition?

We think creatively alongside your marketing team to connect campaign concept, product launch and spatial experience into one compelling story. This creates a cohesive brand experience that catches attention, builds excitement and makes your new offering memorable.

How do I present a large product range at a Consumer Brands & Retail exhibition?

A broad portfolio can quickly become overwhelming. As a strategic partner, we help you make clear choices about what to showcase and how to structure it. We create an intuitive layout that guides buyers, distributors and other decision-makers to what matters most, while keeping your overall brand story intact.

How do I showcase my products at a Consumer Brands & Retail exhibition?

Start with what you want visitors to do, feel or understand. Whether your products need to be tested, tasted, touched or demonstrated, we choose the right presentation format based on your objectives and audience. From product displays and sampling areas to interactive experiences and live demonstrations, we make your products tangible and relevant.

How much does a Consumer Brands & Retail exhibition stand cost?

The investment in a Consumer Brands & Retail exhibition stand depends on the size, design, materials, level of customisation and the experience you want to create. Product integration, interactive elements, hospitality areas and specific brand requirements can also influence the budget. As a general indication: 50–100 m²: approximately €75,000–€80,000 100–250 m²: approximately €120,000–€130,000 250–500 m²: approximately €270,000–€280,000 500–1,000 m²: approximately €360,000–€370,000 We use these ranges as a starting point, not a fixed price list. By understanding your objectives, audience and budget, we help you make the right choices about where to invest for the greatest impact. We then translate this into a tailored proposal for your exhibition stand.

Can a Consumer Brands & Retail exhibition stand be reused for different exhibitions?

Yes. We design modular exhibition stands that can adapt to changing collections, product ranges, stand sizes and international exhibitions.

Colorful product presentation area at the Elho exhibition stand at SPOGA+GAFA 2024, realised by standbuilder Tausch

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Your Consumer & Retail exhibition experience

Exhibition stand solutions for Consumer & Retail brands

How do you turn attention into brand preference? At a busy retail exhibition, brands compete for attention, recognition and preference. A great product alone is not enough. Visitors want to experience your brand, discover what makes your products relevant and understand why they should choose you.Whether you want to launch a collection, convince buyers, meet distributors or strengthen your brand positioning, we start with your objectives, target audience and brand story. From there, we co-create a distinctive exhibition stand and customer journey that brings your brand to life, makes your products tangible and supports meaningful commercial conversations.

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This is how Tausch makes your Consumer Brands & Retail exhibition stand impossible to ignore

We translate your brand story into space

We translate your brand identity, values and positioning into one recognisable spatial experience. From form and materials to colour and communication, every detail contributes to a consistent brand experience.

We make your products tangible

Whether visitors need to test, taste, touch or interact with your products, we choose the right way to bring your offering to life. From live demonstrations and visualisations to interactive product experiences, every element is designed around your objectives and target audience.

We make your offering clear and relevant

A broad portfolio can quickly overwhelm visitors at a busy retail or consumer exhibition. We create a clear layout in which collections, product groups and applications come together logically, helping buyers, distributors and other decision-makers quickly find what matters to them.

We turn attention into brand preference

In Consumer Brands & Retail, standing out is only the beginning. Through storytelling, activation and compelling product presentation, we create recognition, emotion and trust that make your brand memorable and encourage visitors to choose it.

We design for flexibility and sustainable reuse

Collections, product ranges and exhibition formats change. We develop modular exhibition stands that can adapt to different collections, stand sizes and international events, helping you maintain a consistent brand presence while reducing environmental impact and increasing the return on your investment.

Stand out with a consumer brands & retail exhibition stand

With a Tausch exhibition stand, you build your brand position: literally and figuratively. For more than 50 years, we have helped brands bring their stories to life at international exhibitions. From concept to realisation, we create exhibition stands that make an impact, communicate clearly and start meaningful conversations.

One cohesive exhibition stand, one experienced team and one clear goal.

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From strategy to realisation

Tausch design team discussing exhibition stand design and material choices

Step 1 Think

It starts with understanding your needs and objectives. We dig deeper into the question behind the question. From there, we define a clear marketing approach and build a strong strategy. By understanding your brand, audience and positioning, we create a concept that aligns with your identity and connects with every visitor.

Tausch designer creating a creative stand design behind the computer

Step 2 Design

Next, we transform your strategy into a design that stands out. We translate your brand into a physical space From initial sketches to detailed 3D visualisations, you're involved at every step.

Tausch project manager and site manager discussing the realisation of the Umdasch exhibition stand

Step 3 Manage

Once the design is approved, we take care of the entire project, so you can focus on what matters most. One dedicated project manager keeps everything on track, from timelines and budgets to suppliers, production and logistics. We coordinate everything, so you don’t have to.

Tausch stand builders constructing an exhibition stand on site

Step 4 Build

This is where the plan becomes reality. Our craftsmen bring every element to life in-house, ensuring the highest standards of quality. We take care of transport, on-site build-up and dismantling, so everything is ready for you when the show begins. And throughout the process, we make thoughtful choices that help reduce waste and extend the life of your stand.

Cases for Consumer Brands & Retail

Salone del Mobile & ORGATEC

Detail of creative and high-end exhibition stand design for Jaquar at ISH 2025 by stand builder Tausch

Elho @ Spoga+Gafa 2022

Spoga+Gafa

Frequently asked questions

Still you have any questions? Contact our Team via info@tausch.com

Ideally, you should start planning your Consumer Brands & Retail exhibition stand well in advance. Starting early gives you more time to develop the concept, align your product and marketing teams, make strategic decisions and create an exhibition experience that supports your objectives.

As a general guideline:

Smaller exhibition stands: approximately 4–6 months in advance.
Larger or more complex projects: ideally 6–9 months in advance.
Extensive international projects: may require up to 12 months.

The investment in a Consumer Brands & Retail exhibition stand depends on the size, design, materials, level of customisation and the experience you want to create. Product integration, interactive elements, hospitality areas and specific brand requirements can also influence the budget.

As a general indication:

50–100 m²: approximately €75,000–€80,000
100–250 m²: approximately €120,000–€130,000
250–500 m²: approximately €270,000–€280,000
500–1,000 m²: approximately €360,000–€370,000

We use these ranges as a starting point, not a fixed price list. By understanding your objectives, audience and budget, we help you make the right choices about where to invest for the greatest impact. We then translate this into a tailored proposal for your exhibition stand.

The right exhibition depends on your product category, target audience and objectives. Relevant exhibitions for Consumer Brands & Retail include Ambiente, EuroShop, Salone del Mobile, ISH, Horecava, spoga+gafa, Orgatec and Maison&Objet. With experience across different consumer, retail, hospitality and interior-focused exhibitions, we understand that every event calls for a different approach. We help you translate your brand, products and objectives into an exhibition experience that fits the audience and context of each event.

Every exhibition stand project starts with understanding your brand, your objectives and what you want to achieve at the show. After a first face-to-face or online introduction, we dive into your brand, audience and goals to understand what will make your exhibition presence successful. From there, our strategists and creatives develop the concept and story, followed by stand design, technical development, production and installation. Throughout the process, you have one experienced partner who brings everything together from first idea to final build-up.

Are you ready to start?

Are you ready to stand out at your next trade show? We'd love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.

Get in touch

Give us a call

Exhibition stand solutions for Consumer & Retail brands