Exhibition stand solutions for food production brands

A successful Food Production exhibition stand does more than showcase machinery. It makes complex technology easy to understand, guides visitors through your solutions and creates the right environment for commercial conversations. Whether you want to launch technology, generate leads, strengthen relationships or showcase a complete solution, we translate your goals into the right mix of technology, storytelling, experience and hospitality.

Attracting visitors is only the first step. We design your stand around the audiences you want to reach and the conversations you want to have. From product demonstrations and targeted activations to clear entry points and hospitality areas, we create opportunities to attract relevant prospects and move them towards meaningful conversations.

Not necessarily. Many companies are choosing to bring fewer machines to exhibitions, both for practical and sustainability reasons. We help you carefully consider whether bringing the full machine is actually necessary for visitors to understand your story and value. Sometimes a component, process visualisation, video or interactive experience can communicate just as effectively. Together, we explore the most relevant and creative way to make your technology tangible for your audience.

Complete production lines can be difficult to communicate within the limitations of an exhibition stand. We translate the different stages, technologies and applications into a clear spatial story, helping visitors understand how the individual components work together and what value the complete solution delivers.

When you showcase multiple technologies, machines or solutions, visitors can quickly lose sight of the bigger picture. We help you make strategic choices about what to show and how to structure it, creating clear information layers and an intuitive customer journey. This allows visitors to quickly understand the bigger story and then explore the solutions most relevant to them.

Food production technology often involves processes visitors cannot see. We use visual storytelling, interactive content, demonstrations and different layers of information to make complex technology tangible. We start with your objectives and audience to determine what needs to be explained and how.

Start with what you want visitors to understand and experience. A machine can be a powerful attention-grabber, but it should serve a bigger story. We determine how your machinery can best support your objectives, whether through a live demonstration, product presentation, digital visualisation or by integrating it into a wider production story.

The investment depends on the size, design, materials and level of customisation. Machinery, demonstrations, hospitality areas and complex logistics can also influence the budget.

As a general indication:

• 50–100 m²: approximately €75.000–€80.000
• 100–250 m²: approximately €120.000–€130.000
• 250–500 m²: approximately €270.000–€280.000
• 500–1,000 m²: approximately €360.000–€370.000

Ideally, you should start planning your Food Production exhibition stand well before the exhibition deadline. Starting early gives you the opportunity to think strategically about your objectives, make the right choices about what to showcase and develop a strong concept around your technology.

As a general guideline:

• Smaller projects: approximately 4–6 months in advance.
• Larger or more complex projects: ideally 6–9 months in advance.
• Projects involving large machinery, complete production lines or complex technical installations: up to 12 months in advance.

This gives you the space to align your teams, coordinate machinery and logistics, and create an exhibition experience that is driven by your objectives rather than by practical limitations.

Yes. Your stand concept should be able to evolve with your exhibition programme. We develop modular solutions that can be adapted to different stand sizes, locations and objectives while maintaining a recognisable brand experience.

The Food Production industry covers the entire food production chain, from processing and packaging to ingredients, bakery, beverages and fresh produce. Key trade shows include Anuga FoodTec, interpack, IFFA, iba, Vitafoods Europe, Fi Europe, Fruit Logistica, Fruit Attraction, drinktec, SIAL, ProSweets, BrauBeviale and FACHPACK, alongside international events such as Gulfood Manufacturing and Südback.