Ansell’s safety brought to life at A+A 2025
For Ansell, a global leader in industrial safety, Tausch created an open, interactive stand at A+A 2025 in Düsseldorf where safety could be truly experienced. Ansell wanted a stand that made safety tangible and actively engaged visitors. The challenge was to develop an open, inviting environment that combined experience, education, and Ansell’s sustainable vision.
Think
Concept
We developed a concept that lets visitors experience safety. Through a face-swap LED wall, visitors transformed into real ‘safety heroes’ after taking a photo in the photo booth. The material wall combined digital and tactile interaction, while live demonstrations in the makerspace brought safety to life with energy and humor. Education became an experience that stayed with visitors.
Design
Visualization
The stand exuded openness and accessibility. A subtle mix of wood and glass created a natural, warm atmosphere with a modern twist. Sustainable decisions were made both before and during the design process. Dynamic lines, transparent materials, and strong branding gave the design a professional yet human feel, perfectly reflecting Ansell’s innovative character. Graphic banners reinforced the visual brand identity and supported storytelling, ensuring the brand message was felt throughout the stand.
Manage & Build
Realisation
Together with Ansell, we navigated a path towards sustainable choices from concept to completion. With strong awareness of the environment and the future, Ansell made sustainable decisions regarding materials and modular design, making the stand reusable for future events. Sustainability was central during execution: reusable materials, energy-efficient lighting, and seamless technical integration of LED installations and the live demo zone brought everything together.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
