Casala's brand story at ORGATEC 2024.
For decades, Casala has been a fixture at ORGATEC, at the same familiar location in Cologne. Just like our collaboration, Casala’s history is accompanied by a constant ambition: to deliver at the highest level every year. The assignment is clear, but challenging: create an exhibition stand for each edition that not only functions, but also moves. At a trade fair where refinement and experience are key, the difference is in the details.
Think
Let’s take a seat
The exhibition stand, designed by Casala, feels like a total experience in which every detail is right. The organic shapes that continue from the floor, via the curtains, to the ceiling, ensure a smooth line and natural flow through the stand. The ceiling creates a sense of calm and security, while at the same time subtly hiding technology from view. The well-considered choice of materials and soft pastel shades reinforce the appearance of calm and elegance, and at the same time tangibly bring the power of the Casala brand to life.
Design
Give good design a seat at the table
The atmosphere in the booth is soft, stylish and refined. An absolute eye-catcher is the striking ceiling element above the bar, which immediately attracts attention due to its shape and finish and fits perfectly within the organic overall concept. Inviting meeting spots and high-quality styling reinforce the feeling of harmony and refinement. At the same time, the layout is smart and efficient: in addition to space for meetings and presentations, practical matters such as an integrated storage space and kitchen have also been taken into account.
Manage & Build
Everything in its right place
The collaboration with Casala and its partners was, once again, a smooth and professional one. A special mention goes to Ruben van Doesburg, whose sharp eye for sustainability meant existing elements could be given a second life at other locations and events. Smart, conscious and practical, without compromising on the result. And what a result: an exhibition stand that reflected Casala’s quality and class down to the smallest detail, brought together with care and precision, and delivered right on schedule.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
