Cito x Tausch x Tausch

Playful learning and discoveryat NOT 2025 An interactive trade show booth

For NOT 2025, CITO wanted an exhibition stand that was more than just informative, it needed to be engaging and interactive. The challenge was to create a space where visitors could experience CITO’s mission in a fun way: CITO makes learning visible. Since everyone deserves the opportunity to learn, the stand was designed to blend digital and physical interactions, ensuring every visitor had a unique and memorable experience.
100 m² NOT 2025 Utrecht

Think

Bringing learning to life through gamification

To make the trade show booth relevant and engaging, we developed a concept where play and interactive technology were central. Visitors were invited to explore CITO’s expertise through various playful activities, such as a claw machine, a photo booth, and funhouse mirrors. They could also build their educational challenges using LEGO or spin the prize wheel for a fun reward. These interactive elements enhanced the visitor experience and left a lasting impression on the target audience.

Design

An open and inviting space

The stand’s design was spacious and well-structured, featuring different zones with distinct functions. A central service desk acted as the main point of contact, while interactive areas such as the “Try It Out” section and the CITO Lab offered dynamic experiences. Bright visual elements and strategically placed screens reinforced the brand identity and contributed to an innovative and open atmosphere. The upside-down photo booth provided a unique and playful way to engage visitors, creating a lasting memory.

Manage & Build

The realization of a successful exhibition stand

From planning to on-site construction, we ensured a smooth execution of the concept. The main challenge was integrating multiple interactive elements within a limited space without it feeling overcrowded. Through smart layout choices and careful construction, we created a trade show booth that was both functional and visually appealing. The result was an inspiring space that encouraged visitors to discover, experiment, and learn.

Success starts with hello

Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.