'En route' with DAF to SOLUTRANS 2025
DAF is a heavyweight in the European transport world. A brand that leads the way with innovation, reliability, and a design philosophy that always looks forward. For SOLUTRANS in Lyon, one of Europe’s largest transport trade shows, the briefing was crystal clear: create a stand that makes the brand’s energy tangible. Experience marketing in top gear. A place where DAF’s power is visible, audible and almost within reach.
Think
Back on board with DAF
After getting back on board with the brand, we kicked off the creative engine with a fresh roadmap. For DAF, this meant gaining renewed insight into the current look & feel, the visual energy of the brand, and strategically keeping one eye on SOLUTRANS the following year. For SOLUTRANS 2025, Tausch also contributed ideas on efficiency in transport, storage, and modular reuse.
Design
True DAF experience magnet
For DAF’s return to SOLUTRANS, we translated their bold, sleek, and forward-thinking look & feel into a stand where function and experience seamlessly came together. Raw black-and-white contrasts combined with wood and asphalt textures formed the foundation for a powerful yet clean appearance. The open structure provided room to settle in the hospitality area, while visitors could fully experience the trucks. The truck simulator took a prominent position as a true experience magnet.
Manage & Build
DAF exhibition stand at full speed
During the build phase, we turned the concept into a sleek, efficient, and scalable stand design. Like a well-oiled engine, every component had to fit perfectly. We worked with modular elements for flexibility and future reuse, without compromising on visual impact. Every corner was designed to support the desired flow of the stand. During assembly in Lyon, it all came together.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
