Crystal-clear stand design at Glasstec 2024.
Glasstec 2024 was all about progress. Eastman aimed not only to introduce its latest innovation, Saflex LiteCarbon Clear, but also to showcase how sustainability and architectural glass go hand in hand. The challenge for Tausch? To design a stand that didn’t just inform visitors but inspired them. A space where innovation could be felt, conversations could spark, and Eastman’s market leadership would shine naturally.
Think
Experience as a brand strategy
A great trade show stand is more than just a space, it’s an experience. Interaction was at the heart of Eastman’s stand, inviting visitors not just to see glass but to feel and experience it. From a storm simulation showcasing Saflex Storm Glass to flying bullets demonstrating Security Saflex VSON, every element was designed to engage. LiteCarbon Glass also took center stage, allowing visitors to experience the clear difference compared to standard glass. With smart visitor flow and product zones featuring live demonstrations, Eastman’s innovation became tangible in an intuitive way.
Design
A design that brings glass to life
The design reflected Eastman’s core values: clean, transparent, sustainable & innovative. LED displays, interactive tools, and live demonstrations brought Saflex and Vanceva to life, while thoughtfully designed meeting spaces provided the perfect setting for deeper conversations. The stand’s visual composition and choice of materials reinforced the themes of transparency and innovation, making glass not just a product on display, but the star of the show.
Manage & Build
Smart construction, sustainable thinking
Striking a balance between high-end design and sustainable choices was central to execution. 80% of the stand was built using reusable materials, featuring recycled PET furniture and a modular setup to minimize waste. Leftover materials were repurposed through donations to social initiatives. By incorporating lightweight constructions and efficient build methods, we kept the environmental footprint small while ensuring an impactful presence.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
