Engineering for a better world at Chillventa 2024
GEA, a global pioneer in technology for the food, beverage, and pharmaceutical industries, stood out at Chillventa 2024. With their vision of “Engineering for a better world”, they aimed to tell a compelling story. Our mission was to create an exhibition stand that brought their dedication to sustainability, innovation, and service to life, while showcasing their new corporate identity.
Think
Blending innovation with experience
To bring GEA’s vision to life, we developed a stand concept that placed their core values and products at the forefront. The challenge was to present their expertise and diverse portfolio in a clear and engaging way.
With a functional layout, visitors were guided through GEA’s key themes, such as sustainability and digitalisation. Interactive elements like touchscreens and live product demonstrations made complex technologies accessible. This allowed visitors to experience how GEA actively contributes to building a better world.
Design
A visual translation of the brand
The design of the exhibition stand was a striking reflection of GEA’s new brand identity: clean, modern, and welcoming. Bright white surfaces highlighted their innovative side, while warm wooden accents added a human and approachable touch.
Large communication panels ensured visibility and reinforced key messages, while interactive zones with standing tables encouraged easy conversations. The well-balanced layout made the stand both functional and inviting, perfectly aligning with GEA’s goals to inspire and engage their audience.
Manage & Build
Attention to detail & innovation
The build of GEA’s stand showcased a keen eye for detail and innovation. The fabric panels, enhanced with subtle lighting, created an impressive effect, resembling digital screens. This gave the stand a premium feel. Another standout feature was the addition of a mezzanine floor, a first for GEA. We provided detailed guidance on this new element, ensuring it met their needs. Thanks to precise planning and flawless execution, every commitment was met, and the stand was delivered well ahead of schedule, ready to shine.
“Our biggest competitors are in this hall and I dare say that our stand is the most beautiful.”
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
