The future of glass in focus at glasstec 2024
Guardian Glass wanted to make a statement at glasstec 2024. The digital transformation and sustainable innovations had to be not only visible, but also tangible. Visitors needed to discover the power of their new ordering platform and learn about the latest glass solutions. The challenge? An exhibition stand that is more than a presentation and where digital innovation, sustainability and personal contact come together. Where visitors are not only informed, but above all inspired.
Think
See things clearly
Together with Guardian Glass, we developed an interactive journey in which visitors could go through the ordering process themselves, guided by Guardian experts. No standard displays, but a dynamic presentation in which applications came to life. It became an inspiring exhibition stand in which Guardian’s sustainable initiatives were made tangible. A concept that not only showcased Guardian’s expertise, but also challenged visitors to look at glass differently.
Design
The Guardian Glass exhibition stand, in plain sight
The design translated Guardian Glass’ core values into a trade show booth that felt open, innovative and reliable. Transparency was key, with open structures and glass elements that reflected accessibility. Digital touchpoints provided interaction, and sustainable materials such as glass, concrete and wood struck a balance between innovation and warmth. Visitors were naturally guided to interaction points for valuable conversations and new business connections.
Manage & Build
Handle with care
An innovative concept deserves an execution that is equally thoughtful. We translated Guardian Glass’ vision into a modular and sustainable booth design that seamlessly blends technology and storytelling. From engineering to construction, every detail was optimised for impact and ease of use. This allowed Guardian Glass to fully focus on their visitors, while we ensured flawless build.
“We really like to work with our partners as an extension of our team. An Tausch really understood that and work that way as well. So it was a 100% trustful relationship that we had.”
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
