Shaping the future of animal production at EuroTier
At EuroTier 2024, Tausch worked for four different clients in the agricultural sector: HatchTech, Respeggt, Topigs Norsvin, and Orffa. Four brands, four unique stories, and therefore four completely different exhibition stands. The common factor? They all had one partner who combined strategy, design, and implementation: Tausch.
Inger Heselhaus and Maurice worked together on a number of these projects as project manager and engineer at Tausch. They are happy to share their experience with you. Watch the video at the top of the page or read more here.
Brand translation
How did we translate the brand stories into unique exhibition stands?
For every project, the process began with the core of the brand. “In the briefing, we not only understand what the client wants to achieve, but more importantly, who they are,” explains Inger Heselhaus, project manager at Tausch. “Who are they, what does their brand stand for and how can we optimally present their story on the trade show floor?”
Respeggt focused on ethics and transparency, while Orffa prioritised knowledge sharing. HatchTech wanted to powerfully position the technological innovation of their new SetCare system, and Topigs Norsvin sought a stand that visually and substantively communicated their expertise in genetic advancement. “That requires a completely different approach,” says Inger.
Making an impact with brand identity
From brand translation to stand design
The diverse brand stories led to four completely different exhibition stands: HatchTech opted for high-tech with a focus on innovation. Respeggt created a stark contrast between data and animal welfare in colour and materials. Topigs Norsvin exuded balance, tranquillity, and craftsmanship. And Orffa translated knowledge sharing into interactive zones, culminating in vertical screens that extended all the way to the floor.
Each design seamlessly aligned with the brand’s identity and ensured recognition and impact on the exhibition floor.
Technical stand construction solutions
What were the technical challenges?
Each project presented its own technical challenge. For Orffa, Tausch developed an impressive LED concept: “Three standing screens that extended all the way to the floor. The challenge was ensuring visitors could walk across them,” explains Maurice, engineer at Tausch. “We solved this by placing LED tiles, normally integrated into the wall, under walk-on glass.” At Respeggt and HatchTech, the focus was on integrating large machinery. “It’s always exciting,” says Inger. “You’re working with the client’s large equipment, but your construction needs to fit seamlessly. It’s crucial that the engineer knows all the details and finds the perfect fit.”
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
