An exhibition stand that heats up the industry at VSK 2022
Intergas has been a leading manufacturer of boiler technology and high-efficiency combination boilers for more than fifty years. Intergas innovates with one goal: to provide people with reliable heating. At the VSK trade fair for the installation sector, Intergas offered an inspirational glimpse into the future of installation technology.
The design designed by Stijlgenoten was built by Tausch from a sustainable idea with a view to reuse.
Think
Start with an inner fire
Intergas has been heating homes for more than fifty years. For VSK, the challenge was to translate that experience and innovation into an exhibition stand that would make an equally strong impression. The concept, developed by Stijlgenoten, builds on Intergas’ previous stand design but takes it to a new scale. The result is an open and inviting environment of 480 m², designed to draw visitors in from every direction. With sustainability and future reuse already part of the thinking, the concept was created to work beyond a single edition of VSK. A strong idea, built with its next life already in mind.
Design
Turn up the heat with design
The design is generous, open and full of movement. Rather than presenting everything as one large story, the stand is divided into distinct corners, each giving a different Intergas theme, product or solution its own stage. That creates a natural rhythm throughout the space. Visitors can explore the technology, discover new solutions or simply find a place to sit down and talk. The experience is personal rather than overwhelming, with the design making it easy to find the information and people that matter. At the centre of it all sits the hospitality area: the beating heart of the exhibition stand. A warm and welcoming place for conversations, connections and a well-earned pause from the busy show floor.
Manage & Build
Keep it going
Then it was time to turn the concept into a 480 m² reality. Together with Stijlgenoten, Tausch brought the gigantic exhibition stand to life at the Jaarbeurs in Utrecht. Every corner, meeting area and experience zone came together to create the open and energetic environment the concept called for. The result? A stand that made Intergas hard to miss and gave visitors plenty of reasons to step inside. A place to discover, connect and experience what Intergas has to offer — with enough warmth to make people want to stay.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
