Maxi-Cosi in the spotlight at the Negenmaandenbeurs 2026
For Maxi-Cosi by Dorel Juvenile, we developed a stand for the Negenmaandenbeurs (the Dutch fair for expectant parents) that brings together clarity, brand experience and product presentation. The goal was to create a clear, accessible stand where visitors could easily explore different product categories, while the recognisable Maxi-Cosi brand identity remained front and centre.
Think
Where new beginnings begin
The trade show concept revolved around a booth divided by product category, allowing visitors to intuitively navigate the selection. From strollers to car seats, each zone tells its own story and makes comparing products easy. At the same time, we wanted to combine the practicality of the products with a sense of home and comfort, fitting the target group of (expectant) parents.
Design
An exhibition stand with room to grow
We’ve fully embraced the Maxi-Cosi brand identity in the design. Round shapes, soft hues, and a subtle futuristic look in the stroller area create a friendly and recognisable atmosphere. The familiar LED “Walk of Fame” arches, a staple of the Maxi-Cosi retail concept, form a visual thread throughout the stand. A large, illuminated logo above the stand also ensures maximum visibility in the exhibition hall.
Manage & Build
Getting ready for the big arrival
During the construction phase, the focus was on a clear and accessible booth layout. One wall was entirely dedicated to car seats, allowing visitors to easily view and compare different models side by side. We also considered comfort and safety: the floor was lowered for easy access, allowing visitors with strollers to navigate the booth effortlessly.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
