A sustainable showstopper at GreenTech 2025
For GreenTech 2025, Priva wanted to powerfully convey its vision of sustainable, technology-driven cultivation. They sought a trade fair stand that would not only reflect their innovative solutions but also make their sustainability ambitions tangible. A meeting place where substance and style reinforce one another, and where visitors are immersed in the story of the future of horticulture. The objective was clear: a stand that inspires, informs, and connects.
Think
A trade fair statement for the future of growing
Based on a modular concept, we created a spatial experience divided into two areas: Creating a Climate (the side section) and For Growth (the dome). The side section of the stand highlights Priva as a trusted partner, working behind the scenes on smart innovations and tailored solutions to help growers achieve their goals. In the dome, the focus shifts to visitors, who can explore how Priva’s technologies contribute to more efficient and sustainable cultivation.
Design
More than just visibile
Organic shapes, greenery and connection take centre stage. The resulting creative design? The wooden dome structure symbolised sustainability and innovation. An open and pleasant meeting place with a central bar, where visitors are guided through the 24-hour cycle of a greenhouse. The dome itself represents growth, the overarching Priva One tool, and the metaphor for a greenhouse in which visitors grow.
Manage & Build
Creating a head-turner together
The booth’s design reflected Priva’s sustainable philosophy. Approximately 60% of the materials were reusable, with sustainable choices such as rental walls, second-life graphic textiles (which were converted into goodie bags), and reusable furniture and plants. The sustainability efforts were not only visible in the design choices, but also in the practical implementation of the stand.
“What I found really impressive was that Tausch didn’t know us before. In just an hour-long briefing, they came up with a concept that perfectly captured who we are. It feels if they’ve known us for years, and I’ve never seen that level of understanding anywhere else.”
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
