A fresh take on print at DRUPA 2024
SCREEN is a global leader in production systems for the prepress and printing industry.
At Drupa 2024, they focused on strengthening their ‘Tech x Irodori’ concept, which stands for colorful innovation. The emphasis was on technology, brand image, enhancing market positions, and building sustainable relationships. The goal: to develop a stand that was visually appealing and solution-oriented, aligned with SCREEN’s transition from traditional print to digital innovations.
Think
From screen to exhibition stand
Based on the ‘Tech x Irodori’ concept, we chose a blank canvas as the starting point of the visitor journey. The focus was on tangible technological innovations. The idea of ink droplets falling from the sky and coloring the canvas, made SCREEN’s message visible. Visitors were visually guided through the technological highlights through a natural flow, leading them seamlessly into the meeting and hospitality areas for more in-depth conversations and interactions.
Design
Making an impression
The design of the stand reflected the print market through the use of vibrant CMYK colors to bring the blank canvas to life. Transparency, rounded shapes, and gradients were key elements in the design to visually reinforce the concept. These elements provided a dynamic and engaging visitor experience, with innovation at its core.
BUILD
Getting every detail right
A standout feature of the stand was the use of dichroic glass film, applied to the exterior of the meeting rooms. This required precision, but the end result was unique and distinctive. Additionally, only the rear part of the stand featured a raised floor, with the machines placed directly on the exhibition floor.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
