An exhibition stand that puts light in a new perspective at Euroshop 2023
Signify, world market leader in lighting for professionals requires an exhibition stand that stands out for EuroShop 2023. Create an eye-catching brand experience that stands out, demonstrates technology leadership, demonstrates knowledge of rail applications and strongly emphasizes a commitment to energy conservation. There must be sufficient space in the exhibition stand for demonstrations of the various smart innovations from Signify. Through Experience Marketing, Tausch created a creative exhibition concept for Signify at EuroShop 2023.
Think
Put light in the spotlight
Let’s light up the EuroShop! In the concept we inspire with a positive impact and showcase the potential of light. We make the booth stand out by means of luminous banners, logos and neon spots, making the stand recognizable from a great distance. Our goal was to showcase Signify’s technology leadership and knowledge of retail applications while emphasizing their commitment to energy conservation.
Design
Putting the spotlight on experience
We are going for an open, accessible exhibition stand with circular shapes as a link to ‘Join the circle’. Our designers have designed an extensive and well thought-out visitors flow to allow visitors to view the innovation solutions in a streamlined way. The colors in the stand are clean with a touch or striking Signify colours, supported by graphic canvases in which we help tell Signify’s sustainability story through storytelling. The design uses chairs made from recycled PET bottles.
Manage & Build
Let there be light
The use of vistas ensures that visitors are led to the stand, a warm welcome. In this way, visitors get a sneak-peek and are triggered to come and see and experience Signify’s innovations.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
