From lens to experience with Sony at IBC 2025
Sony asked us to create a trade show stand that does more than just showcase what they can do. The goal was to build a world where technology, creativity, and storytelling come together. A world where visitors can experience, explore, and be inspired. Challenges we took very seriously included making Sony’s technological prowess and creativity tangible, building sustainably, and advising on and integrating circular materials into the final design.
Think
Technology-driven exhibition stand for Sony
“Connecting Creativity” was our guiding principle for Sony at IBC — a concept through which we brought hardware and digital solutions together into one cohesive whole. We designed the entire experience around interaction and storytelling, creating zones such as an infinity mirror and live sports demos featuring golf and table tennis. Each zone was conceived to highlight a different facet of Sony’s speed, precision, and innovation. The Cinema Line area, for instance, served as a visual tribute to iconic film productions, bringing Sony’s technology to life. Together, these zones formed a seamless experience, reinforced by the use of sustainable materials that underscored Sony’s focus on circularity.
Design
Visualisation
The design focused on experience, interaction, and storytelling. The stylish dark base gave the stand a sleek, modern character. Polygood played a central role, its distinctive material adding both character and sustainability. The flowing layout guided visitors naturally through the space, while the open areas invited exploration.
Manage & Build
Realisation
Sustainable choices formed the foundation of the stand, including rental elements, reusable panels, and Polygood (a high-quality material made from 100% recycled plastic). At IBC, a dedicated team of ten builders brought the stand to life in just 43 working days. During dismantling eight people carefully took everything apart in 23 working days, ensuring all materials could be reused in future projects.
“Working with Tausch was really wonderful. Very flexible team, very understanding of our needs. They grasped the concept of what we needed very well.”
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
