Circular design at PROVADA 2024
Sweco is a leading architecture and engineering consultancy firm active across Europe. With the expertise of 22,000 architects, engineers, and advisors, they collaborate with clients to create smart solutions for urban areas.
At PROVADA, the company had a clear mission: to create a stand that embodies sustainability and circularity, fully aligned with their vision. The objective? An integrated design that is both functional and future-proof.
Think
Making every element count
The concept of the stand focused on minimising material usage and maximising reusability. The team explored various possibilities to give the stand components a second life, whether by reusing them at future exhibitions, repurposing them in Sweco’s offices, or recycling them in other ways. The power of simplicity was key, with an iconic hanging ‘lantern’ acting as a focal point amidst the dynamic exhibition hall.
Design
Design for more than one life
The design, developed by Sweco’s own architects and engineered and built by Tausch, serves as a textbook example of integrated design. The striking, brightly lit ‘lantern’ above the stand immediately captures attention, enhancing brand visibility. The use of bright white light amplified the minimalist, open nature of the stand. Inside, distinct zones were created: a quiet space for conversations and a more dynamic area for presentations and hospitality, with a bar serving as the central element dividing these two worlds.
Manage & Build
Built for what comes next
Throughout the preparation and production of the stand, the focus was on complete reusability. Together with Sweco, our engineers meticulously designed the ‘lantern’, ensuring seamless integration of lighting and banner structures into the truss. After the exhibition, it was a logistical challenge to relocate all components to their new destinations, but thanks to a tightly coordinated plan, the process went smoothly.
“We’ve received a lot of positive feedback from clients and partners, as well as from Sweco colleagues who came in and said, “Wow, what a great booth!"”
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
