Award winning exhibition stand at EuroShop 2026
For umdasch The Store Makers, we had the opportunity to bring an exhibition stand to life that we had not designed ourselves. Sometimes a client presents such a fantastic design concept that it is a pleasure to bring it to life. umdasch The Store Makers is exactly that kind of client. We received the visuals from the architectural team and were tasked with transforming them into a fully realized, tangible experience. The objective was clear: to faithfully translate the concept while maintaining precision, quality, and an immersive experience that perfectly aligns with the brand.
Think
Concept
The powerful concept was developed by the architectural team of umdasch The Store Makers, where brand identity, routing, and experience seamlessly come together. In the year leading up to the trade show, we technically translated this design into a fully buildable experience. The strategic layout guides visitors through different zones: in the Premium Gallery they explore a wide range of materials, the Hospitality Area offers a creative, event-like environment, Rethink showcases sustainability, and in Efficiency World visitors gain insight into store rollouts across multiple countries. It’s no surprise the design was awarded: it won Gold at the EXHIBITIOR Magazine EuroShop Awards for this colourful spactacle.
Design
Visualization
The entrance, with its two large AV screens, immediately sets the tone. A giant disco ball dominates the center, surrounded by a circular LED banner that ensures maximum visibility from a distance. Together with the colorful hanging garlands and the layered floor full of color, an explosion of visual power is created.
BUILD
Realisation
The challenge was to translate this complex and ambitious design into reality. We meticulously recreated every detail from the renders so the final stand perfectly matched the concept. The combination of a complex floor structure with layered color sections, integrated LED elements, large AV screens, a central disco ball, and hanging garlands required months of preparation and detailed technical drawings.
“Everything meets our high standards. And what I particularly liked was that the answer was never: it’s not possible. No matter what problems or challenges arose: Tausch had a solution. ”
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
