High-end exhibition stand with digital innovations at the Automechanika 2024.
For Wolf Oil & Champion Lubricants, Automechanika 2024 was about more than just being present, it was about connection. As forward-thinking players in the automotive industry, they wanted a stand that not only conveyed the core values of both brands but also immersed visitors in an inspiring environment. The goal was a dynamic exhibition stand that effortlessly brought together existing clients, prospects, and new visitors.
Think
Two brands, one pit-crew
Wolf and Champion are two different brands with their own character, products and audiences. Putting them together could easily have resulted in two separate worlds sharing the same floor space. Instead, we treated the stand as one experience. A shared strategy brought hospitality, product presentation and interaction together, while giving both brands their own space to perform. One stand. Two personalities. Zero identity crisis.
Design
Make the contrast work
Cool meets robust. We opted for a sleek, minimalist design that allowed for a strong contrast between Wolf’s cool, technical look and Champion’s rugged, bold aesthetic. LED lighting and kinetic elements added the wow factor, while digital screens and the hospitality area gave the stand an interactive edge. The stand was open and inviting, yet layered and dynamic. This encouraged visitors to discover something new with each visit.
Manage & Build
Keep our eyes on the road
Efficiency and sustainability were key during the construction of the stand. With a modular foundation and reusable materials, we created a premium, eco-friendly stand. We ensured complex digital integrations without compromising on aesthetics. Thanks to our technical expertise, the result was a future-proof exhibition stand that positioned Wolf & Champion as true innovators.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
