Keeping print innovation on track at DRUPA 2024
Xeikon, part of Flint Group, one of the largest suppliers to the graphic and packaging industries worldwide, is driving the development of industrial digital printers.
For Drupa 2024, their goal was clear: to elevate printing to a new, sustainable level. This vision aligns perfectly with Tausch’s sustainable approach, as Xeikon focuses on eco-friendly and innovative printing solutions.
Think
Where the future of print takes shape
The concept centered on creating attention and interest by placing innovative solutions in the outer structure of the stand, with a primary focus on interaction and engagement. Visitors were encouraged to engage in conversations and discover Xeikon’s sustainable and technological innovations. The design incorporated educational elements that emphasized Xeikon’s commitment to sustainability, in an intuitive layout that seamlessly guided visitors through zones dedicated to technology, sustainability, and consultation.
Design
A bold exhibition stand statement in black and red
The design was aimed at functionality, with the goal of facilitating effective visitor interaction with Xeikon’s solutions. The division between the solution area and collaboration area was highlighted through the use of materials and color. The design enhanced the synergy between Flint Group and Xeikon, showcasing their combined strength. Approximately 80% of the stand was composed of rental materials that can be fully reused, while the remaining 20% will find a second life elsewhere.
BUILD
Bringing the future of print to life
Placing large machines on the exhibition floor can pose technical challenges, but thanks to clear work agreements and a tightly coordinated plan, the process ran smoothly. A robust, stable subfloor allowed the machines to be placed effortlessly on the raised floor, ensuring a streamlined and safe installation.
Success starts with hello
Are you ready to stand out at your next trade show? We’d love to hear your story, understand your goals, and show you how we can bring your brand to life on the show floor.
